Look before you leap with that product or feature idea.
Every new product category that can succeed commercially has a unique selling point. When building a product with unique functionality, you still need to let the world and web crawlers know what differentiates your product from others. As www.Facticity.AI is the only factchecker of social media platforms such as YouTube, TikTok, and IG, the easiest distribution strategy might be through organic search or the direct channel, which gets users coming in less from mobile phones and more from larger devices. This might be key to converting users to paying customers needing an automated and meta-analytic solution to the deluge of content, emerging fact-checking vacuum and consequently disinformation dystopia. Glad highly educated liberals across the OECD and beyond are finding their way to us without any effort on our part. And it was our power users who helped me find out that one could do long fact-checks on even page(s) of text by copying and pasting the entire chunk and pressing enter.
In our case, people were finding us organically from around the world wherever faked news was going viral because of our blog post and press release on our "multilingual factchecker". Being unique, by having benchmarked ourselves against a multilingual factual dataset, automatically drove traffic to our website. Focusing on the audio-visual and social media channels also makes us very exceptional in the factchecking space. The best thing about providing the world with new and unique functionalities for me is that we didn’t have to compete with traditionally dominant sites in Ad Words and can create our own category and associate our brand with a new way of processing information more dialectically for independent-minded individuals. Something that has become more and more sorely lacking in the world since the advent of social media and the passive imbibing of infotainment.
The only thing I am sure of is that bidding for "AI" and "Fact-checker" would have been far more costly and less productive. Have you tried using Smart Campaign mode to see if the new product or feature you want to create is destined for a red ocean or true innovation and blue ocean in Ad Words and organic search?
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